UR(RY)

URRY: Embracing Purpose, Service, and Gratitude at ESSDACK

by Dr. Chad Higgins, Executive Director at ESSDACK

Education is a vibrant world filled with challenges that educators, school districts, and communities constantly navigate. To thrive in this landscape, a clear dedication to purpose is essential. We don't just embrace this dedication; it lives by it through a powerful mantra: URRY, which stands for "You are our why." This simple yet powerful phrase drives our mission to support educators, foster leadership, and provide services and products that enhance schools and communities.

URRY's creation originates from an intentional, reflective effort to narrow our focus, understanding that behind every educational effort are people—educators, administrators, students, and their communities. At ESSDACK, we aimed to capture its core purpose in a brief but impactful expression.

In shaping URRY, we recognized that our reason for existence isn't just about tasks or services; it's a collective commitment to the growth, success, and well-being of individuals and communities. This mantra acts as a guiding principle, underscoring our unwavering dedication to its mission.

ESSDACK's mission goes beyond providing educational solutions; it's about cultivating environments where learning flourishes, leadership grows, and communities thrive. Understanding the uniqueness of each school and community, we tailor our services to address their specific needs and challenges.

Professional learning lies at the heart of our mission, empowering educators with the latest tools and insights. Leadership development is pivotal, acknowledging the influential role administrators play in shaping education. The agency views its services and products not as transactions but as collaborative partnerships, working alongside member districts for sustained success.

In line with URRY, we express deep gratitude to member districts and clients who entrust their educational goals to the agency. Success stories and shared progress illustrate the strong relationships formed between ESSDACK and our partners.

Gratitude isn't just spoken; it's demonstrated through ongoing improvement and a steadfast focus on meeting evolving needs. ESSDACK understands its success is intertwined with those it serves and genuinely appreciates the chance to contribute to educational communities' growth.

As the holiday season approaches, we encourage individuals and schools to reflect on their purpose, both personally and professionally. Taking intentional time to express gratitude to others and acknowledging one's own efforts is crucial for self-care, especially for those serving others. This practice rejuvenates the spirit and re-energizes educators, leaders, and individuals to continue their vital work.

As ESSDACK continues its journey, the URRY mantra remains a guiding light, reminding everyone that behind every initiative, program, and service, there's a fundamental belief: "You are our why." It's not just a mission statement but a deeply held conviction that education revolves around people and their profound impact on the world.


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